Landmines in the Launchpad: Avoiding US GTM Disasters

In my latest episode, we hosted Anupam Rastogi, General Partner at Emergent Ventures, which invests in early-stage SaaS companies.

Anupam shares his journey from becoming an engineer and inventor to entering the venture capital side over the last 20 years in enterprise SaaS.

The conversation focuses on the challenges Indian SaaS founders face when scaling to the U.S. market.

Key topics include the importance of spending sufficient time in the U.S., not limiting networking to just Indian founders, understanding and strategizing appropriate U.S. pricing, and recognizing that product-market fit in India doesn't directly translate to the US market.

Anupam also shares practical advice on when founders should consider moving to the U.S., how to navigate diverse founder networks, and how to leverage early believers in one's product.

The episode wraps with a discussion on personal lessons from successes and failures in the SaaS venture world.

How to start a podcast?

I get this question a lot from both - individuals and businesses.

Back in 2019, I wrote this article (which is valuable even today) answering this very question and many others.

• How do you get early listeners and users?

• What distribution channels are available and how best to leverage them?

• Recommended equipment & availability in India

• How does one ensure that the podcast is reaching to the right audience?

• What is the budget for a podcast?

• … and more.

And if you have any other questions, I’m happy to answer those. Just hit reply and ask your questions.

I’m always looking to speak with interesting folks from the B2B SaaS world. If you have a recommendation, feel free to drop a recommendation here.