New Role

Happy Friday!

I'm excited to share that I've joined Vieu to lead the marketing initiatives.

Why Vieu?

The B2B GTM motion is at an inflection point and needs a big overhaul.

The enterprise sellers are drowning in data and insights from different sales intelligence platforms and facing an extension overload from installing too many extensions that help them sell better.

Despite using many sales tools, closing enterprise deals sometimes takes quarters longer than necessary and sales teams never have actionable insights.

Ideally, sales teams do not need more data or insights but they need prescriptive contextual actions for a given enterprise pursuit.

This is exactly what Vieu solves.

Given a target enterprise account, Vieu provides an entire execution plan for each enterprise pursuit from prospecting to planning to the proposal.

I’ll be hiring for my team soon, so watch for some opportunities. Please ask your friends/colleagues looking for a job to subscribe to the newsletter. 😬 

Interesting tool

This week I’m bringing you Coefficient 

Coefficient helps you sync live data from business systems directly into Google Sheets or Excel – from your CRM, BI tool, database, payment platform, and more.

No matter how many record-keeping platforms you use, most reporting happens via spreadsheets.

To do this, you’re forced to manually download the data from the platform, and upload or copy-paste it into the sheet. It’s a tedious process. Plus you have to keep updating records as the data changes constantly.

Enter Coefficient. It will connect your spreadsheet to different sources and you’re able to sync data live from these platforms to the sheet. AND also from the sheet back to the platform. This tool is literally a savior. 🙏

This section is not sponsored. I generally use a lot of tools/platforms in my day-to-day work. And I’d love to share it with everyone.

I’m always on the lookout to speak with interesting folks from the B2B SaaS world. If you have a recommendation, feel free to drop a recommendation here.