Insights practice

I recently had a fanboy moment when I hosted Peter Walker on the SaaS Sessions podcast. 🤩 

I'm a big fan of Peter, Carta, and data insights.

Have you ever seen a data insight image similar to the one below on your LinkedIn timeline? If yes, it’s from the Carta Data Newsletter that Peter started.

Peter runs the Carta Data Minute newsletter featuring the most striking data from over 40,000 US startups.

I have read 57 editions of this newsletter in the past 15 months and I can attest it's very insightful.

All companies are collecting a lot of data in their respective industry. What if there was a way to share this data (anonymously, of course) with the world and drive engaging conversations around it?

In this episode, Peter shares the whole playbook behind starting an insights practice at your org.

Right from WHY to start, the process of finding insights, how to get executive buy-in, measuring impact, and more.

If you are planning to start a similar practice in your industry at your org, then this playbook will be very helpful.

Tune in to the episode.

Book recommendation

I’m a big fan of frameworks that keep relationships as a central piece.

Bob Moore is the founder of Crossbeam which is the first and largest Ecosystem-Led Growth platform, used by over 19,000 companies to attract, convert, and grow customer relationships using their partner ecosystems.

He recently wrote a book on “Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships”

This book is a must-read for everyone who is exploring the partnerships channel and using it to scale new sources of revenue for your org.

I’m always looking to speak with interesting folks from the B2B SaaS world. If you have a recommendation, feel free to drop a recommendation here.